What is a Blog?
A blog refers to a web-based publication that usually publishes articles and comments that are ranked from current to old. Usually, the name of the author and the time of writing is indicated at the end of each article. At the discretion of the publisher or blog owner, readers can comment on the articles. Comments are a very important detail. Comments on a particular post can help improve the blog.
Some Statistics About Blogs
1. 94% of people share blog content because they think it might be useful to other people.
2. Blogs that post daily get 5X more traffic compared to those that don’t.
3. Written articles, especially “how to” posts, as well as case studies, are the kinds of content that lend blogs the most credibility.
4. 7 million people publish blogs on blogging websites, and another 12 million write blogs via their social networks.
5. Company websites with active blogs have 97% more inbound links than websites without blogs.
7. 92% of companies who blog multiple times per day have acquired a customer from their blog.
8. Once you write 21-54 blog posts, blog traffic can increase by up to 30%.
1. Corporate Blog
The focus of this blog is the business itself- their own products or services with the purpose of increasing traffic for their business in order to gain customers. The topics are chosen in order to attract visitors that are interested in their specific industry. They’re run by corporations and could be called enterprise blogs.
Their goals focus on capturing leads for their sales funnel. This includes landing pages, calls to action, email lists, specialized contact forms, offers, etc. The idea is that visitors will be attracted by the content and then move through the sales funnel into the call to action.
2. Personal Blog
The personal blog doesn’t focus on a specific topic or audience. Bloggers write about what interests them: their hobbies, beliefs, daily life, politics, sports, etc., and they attract the types of people that share the same interests. The writer just wants to make a difference and share knowledge or experience.
They’re the most successful when they find a like-minded audience and build a community around their common interests.
3. Artist’s Blog
An artistic blog focuses on any type of art that the artist creates, such as paintings, drawings, sculpture, music, photography, writing, etc. They often include galleries, shops where you can purchase or commission work, articles that show the work, provide tutorials, podcasts, etc.
They’re successful when they build a following for their art. It might not require a large audience; just enough to support the artist.
4. Guest Blogs
The content for these blogs written by guest writers who are typically experts in the field. This is different from hiring writers. This is bringing in guest bloggers that already have a following of their own in order to grow the audience.
This leaves the blog owner free to manage and promote the blog while providing content that might even be beyond the blog owner’s expertise. The blog owner will sometimes write some of the content as well, but they’re not the primary authors.